Quiz for Coupon is an efficient way for store owners to gain a large audience in a short time. What you need to give out is a certain amount of discounts or coupons, which is an acceptable cost to gain new customers.
Here are some tips for you to run the game.
1. What is the optimal amount of coupon for quiz prize?
There are two forms of coupons. The first is that every winner gets the same amount of coupon no matter how many winners there are. The other form is that all winners equalize a fund pool which has a fixed amount of money. ‘Let’s partition 10,000 dollars!’ sounds more attractive, doesn’t it?
The optimal discount rate and coupon amount depends on a number of factors, such as the number of followers you already have, price level for your products, promotion channels you use, special holidays, the frequency of the game etc.
We recommend to give out a higher discount or coupon in the earlier stage, which aims at attracting more participants in a short time. Moreover, applying a higher discount rate on special days is also a good option.
In short, when implementing the above recommendations, you need to consider all possible factors and your company’s current situation in order to achieve your performance goal.
2. How frequent should I run the game?
— If you already use a number of active promotion channels with a base of followers, we would recommend a higher frequency of the game, for example once per day.
— If your store is currently exposed in one single channel with fewer followers, then less frequency might be more appropriate. For instance, once per 3 days or once per week.
— If certain holidays are approaching, e.g. Christmas Day, then a higher frequency is recommended. Preheating ahead of time for the best shopping moment, can accelerate the participation and stimulate shopping demand. For example: A fascinating marketing copywriting, a nice store layout, an appropriate level of exposure, plus an interactive entertaining quiz game, should work together to bring in life to business.
3. What is the optimal duration for one game?
One or two hours for one single game is recommended. A short duration will arouse participants’s interests quickly and will excite participants more.
4. What are the promotion channels?
The more channels your store is exposed to, the more likely the game can reach your potential customers! The channels could be Facebook, Instagram, Twitter, various forums etc.