Why Quiz Games Can Attract A Large Amount of Traffic?

marketing-color-colors-wheel.jpgWhen attempting to gain traffic, Content Marketing and Search Engine Optimization (SEO) immediately comes to mind for many organizations. These two methods have been widely recognized to get the biggest return on a company’s investment. However, we often come across the questions like “I put an ad on Google for months. Why do I still have little traffic?” The answer could come from one of their disadvantages, which is the time needed to test out the best key words displaying on Google. These methods require a strong ability to analyze product features and be sensitive to customers’ needs. Companies may suffer from a setback when these strategies are poorly operated. Thus, it is crucial to identify alternative methods that are simpler and quicker to gain traffic.

‘Is there a tool that can be used to multiply my subscribers?’

YES! Online quiz games have been getting more and more popular in recent years, and its core principle is “taking quizzes and winning bonuses.” People, who are attracted to the prize bonus and the entertainment from taking quizzes, pour into the sea of knowledge. Online quiz games have proven its positive effects on traffic acquisition.

A good example of this application is the quiz game held in China, which is called “Millions Fight”. Players who answer 12 questions correctly will get to split the winning pool evenly. It reached the maximum number of players online of 4,000,000 people at the same time. And the daily bonus has exceeded 630,000 dollars. Another successful example is a short video platform called “Watermelon Video” that used the online quiz game to achieve great success in traffic acquisition. The number of players per game is over 1.4 million. The amount of the bonus on the night of January 9th 2018 has reached 630,000 dollars. Their daily new downloads on the Android channel has risen nearly tenfold from 1.7 million to 16.13 million within a span of 4 days from on January 3rd to January 7th. The result of this example indicates magic power of online quiz game in getting new users.

Simultaneously, another App called “Race to The Top” opens two to four online quiz games per day. On January 3, 2018, there were 2,000 winners dividing the bonus of 16,000 dollars. The next day on January 4, 2018, the bonus amount decreased to 1,600 dollars, however the number of players remained at hundreds of thousands. This example therefore displays the effectiveness of the quiz games, as it resulted to increase traffic as well as keeping traffic.

The online quiz game has traits of low play barriers and high user participation, which in turn can generate a wide audience for the organization. The essence is to acquire large amounts of traffic at a very low price. Storeowners should identify ways to retain their customers after gaining the appropriate amount of traffic. Some approaches include: Better interaction with new subscribers, take advantage and make full use of the traffic at hand, and go to great lengths to turn existing traffic to repeat customers.

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Quiz for Coupon: Best Practice for Getting Traffic Quickly!

Quiz for Coupon is an efficient way for store owners to gain a large audience in a short time. What you need to give out is a certain amount of discounts or coupons, which is an acceptable cost to gain new customers.

Here are some tips for you to run the game.

1. What is the optimal amount of coupon for quiz prize? 

There are two forms of coupons. The first is that every winner gets the same amount of coupon no matter how many winners there are. The other form is that all winners equalize a fund pool which has a fixed amount of money.  Lets partition 10,000 dollars! sounds more attractive, doesnt it?

The optimal discount rate and coupon amount depends on a number of factors, such as the number of followers you already have, price level for your products, promotion channels you use, special holidays, the frequency of the game etc.

We recommend to give out a higher discount or coupon in the earlier stage, which aims at attracting more participants in a short time. Moreover, applying a higher discount rate on special days is also a good option.

In short, when implementing the above recommendations, you need to consider all possible factors and your company’s current situation in order to achieve your performance goal.

2. How frequent should I run the game?

— If you already use a number of active promotion channels with a base of followers, we would recommend a higher frequency of the game, for example once per day.

— If your store is currently exposed in one single channel with fewer followers, then less frequency might be more appropriate. For instance, once per 3 days or once per week.

— If certain holidays are approaching, e.g. Christmas Day, then a higher frequency is recommended. Preheating ahead of time for the best shopping moment, can accelerate the participation and stimulate shopping demand. For example: A fascinating marketing copywriting, a nice store layout, an appropriate level of exposure, plus an interactive entertaining quiz game, should work together to bring in life to business.

3. What is the optimal duration for one game? 

One or two hours for one single game is recommended. A short duration will arouse participantss interests quickly and will excite participants more.

4. What are the promotion channels?

The more channels your store is exposed to, the more likely the game can reach your potential customers! The channels could be Facebook, Instagram, Twitter, various forums etc.

Our Story

The story started with a desperate conversation between two entrepreneurs.

“How is your business going?”

“Nothing much…There hasn’t been any visitors lately. Don’t even mention sales.”

“Have you been putting in any effort?”

“Yes, I have placed an ad on Google and other social networks like Facebook, Instagram, and Twitter… But it is not working so well.”

“Expensive to get traffic?”
“More than expensive. I don’t even know how or where to distribute my company’s marketing budget.“

I understand and I have been there as well. My business partners and I were confused on how to acquire audience and struggled to get the first sales. It happens to other storeowners as well.

“Traffic”, a word that haunts many entrepreneurs days and nights, is the key to having a successful business.

Today, it is often assumed that traffic should be effortless to obtain due to the emergence of the Internet. Due to the immense selection of promotion channels, consumers are exposed to way too many options and thus it will be less likely that yours will be chosen.

  • How to make people notice your store?
  • How to make people reach your store?
  • How to make people recommend your store to their friends?

These were some of the questions we often asked ourselves. From our previous experience, directly asking for a visitor’s email, or enthusiastically giving out discounts to shoppers cannot bring constant traffic and sales. We needed to think outside of the box! We need to try out some new and innovative ways to encourage shoppers to sign up for our store, to motivate visitors to share our store link, and finally to form a virtuous cycle for traffic acquisition.

To solve the questions above, we decided to create a marketing tool. It works like a lever and is able to gain a large amount of traffic at a low price. We named it “Quiz For Coupon.” The inspiration of this tool came from the success of an American App “HQ Trivia” which was one of the most popular online games in the USA in 2017. The number of downloads for HQ Trivia went over one million in four months. Then we came up with a question: will it bring us traffic if we apply the same concept into our company’s marketing strategy? Luckily, we found the answer.

We formed a team, and persistently made efforts in traffic acquisition. One day, we began to discuss key words that was relatable to our company and came up with “quiz”, “traffic”, “prize”, “motivation”, and “incentive.” Therefore, we created a similar model and based it on taking quizzes and earning coupons. That is how “Quiz For Coupon” was born. We brainstormed as a team and had plenty of discussions with storeowners, aiming to get a deep understanding of their pain points when doing business. We also verified our App through trial and error. Now we are confident to introduce “Quiz For Coupon” to you!

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